TPM - 

TRADE MARKETING MANAGEMENT

Increased controllability of promotional activities
for your business

DO YOU INVEST WITHOUT ANALYSIS?

25% OF SALES INVESTED IN TRADE MARKETING PROMOTIONS SUCH AS: DISCOUNTS, GIFT WITH PURCHASE AND OTHERS

Strategy& report. «Getting post-event analysis right. Seven core principles to drive
trade promotional ROI»

25%

30% INVESTMENT IN TRADE MARKETING promotions DOES NOT PAY OFF

Forrester Research report. «Drive Your CPG Firm’s Digital Initiatives With New Trade
Promotion Applications»

30%


SCATTERED INFORMATION?

Typically, the Trade Marketing Management (TPM) process is conducted in multiple Excel files and mail.

Such information cannot be analysed and inferred.

In order to bring order to promotions, a TPM solution that consolidates all information about the TPM process is introduced.

OBJECTIVES OF IMPLEMENTATION

ACCURATELY CALCULATE THE ROI OF YOUR MARKETING INVESTMENT

MORE ACCURATELY FORECAST SALES AND INVESTMENTS

ENSURE COMPLIANCE WITH THE COMPANY'S SALES INVESTMENT POLICIES

MEET MARKETING BUDGET


CONSOLIDATE ALL CUSTOMER EXPERIENCE DATA IN ONE LOCATION

speed up THE APPROVAL OF PROMO ACTIVITIES


IMPLEMENTING A TPM SOLUTION

Automating the trade marketing management process is not an easy task due to a number of reasons:

- Complex business processes and a large number of exceptions
- Involvement in the process of various departments
- Scattered data
- Long adaptation of the system among employees

PROBLEMS OF EXISTING TPM SYSTEMS

Ready-made configurations rarely manage to be fully customized to the unique requirements and business processes of the company.

Many solutions lack the ability to plan shipments through distributors and at the point of sale level.

The low speed of the system and confusing interfaces cause rejection among users.

HOW DO WE SOLVE THeSE PROBLEMs?

We do not try to adjust the customer's business processes to the finished system. The architecture of our platform allows you to flexibly customize the solution to the unique requirements of the client.

We offer not a ready-made solution, but a set of tools that allow you to automate the Customer's business processes at a cost close to the cost of ready-made "boxed" solutions.

We transfer our developments on already implemented projects free of charge, if it is possible to use them.

TPM SOLUTION FUNCTIONALITY

KEY FUNCTIONALITY

OF OUR SOLUTIONS

  • Management of promotions and contract conditions
  • Automation of the approval process
  • Loading factual and supporting data
  • Automatic bonus calculation
  • Plan-fact analysis and performance analysis

DATA-BASED MANAGEMENT

  • Promotion plan modeling and what-if analysis
  • Automatic hints and alerts based on
  • historical data
  • Expanded set of reports for more in-depth
    analysis

advantages

SINGLE CENTER FOR MANAGING TRADE MARKETING activities AND CONTRACT TERMS

FLEXIBLE ADJUSTMENT OF THE SOLUTION AT MINIMUM COST

INTEGRATION OF THE COMPANY'S BI TOOLS (TABLEAU, QLIK, POWER BI) INTO THE PLATFORM INTERFACE

INTEGRATION WITH ANY EXTERNAL AND INTERNAL SYSTEMS VIA MDT.API AND MDT.ETL


THE SOLUTION CAN BE DEPLOYED TO MDT.CLOUD OR CUSTOMER SERVERS

WHY CHOOSE US?

2017

year of foundation

6 years in the information technology market

6

countries

The company is represented in 6 countries

25+

clients

Many of which are on the FORTUNE 500 list

50+

specialists

And our team is constantly growing


CONTACT US RIGHT NOW!

Leave a request, and our specialist will contact you within a maximum of 2 hours to answer any of your questions, as well as help you decide on the project budget.

address 81000 Montenegro, Podgorica, Studentska bb
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