The company had problems with the process of planning and evaluating the effectiveness of investments in sales. The process took a long time, required a lot of labor, and as a result, mistakes could be made.

Planned budgets were often exceeded, commercial policies could be violated in some cases, and the accuracy of planning left much to be desired.​

Collecting actual data took about a month, and cost a lot of hours of work for analysts.​

• Quality and detail of planning improvement.
• Reduction of labor costs.
• Increase the manageability of the process and tightening control over the commercial policies execution.

• The existing process was described and reformatted.
• The planning and approval process was set up.
• Control points implemented and commercial policies tracking automated.
• Integrations and automatic collection of actual sales data were set up, as well as automatic calculation of bonuses for retail chains.
• Reporting was set up. Now the management can track both the planned and actual profitability of the company in various sections, up to the profitability for each commodity item for each individual contract.

The solution is a WEB application with an adaptive layout deployed on the Contractor's infrastructure, which made it possible to provide easy access to the solution, including for employees who spend most of their time in the fields, and not to worry about administration and maintenance of the infrastructure.

The solution was launched within 6 months in 2019.

• Significantly reduced labor costs for planning and tracking the effectiveness of trade marketing activities.
• Significant savings have been achieved by tightening control over budget execution.
• Improved responsiveness to changes.
• Increased return on investment in sales.