Colgate-Palmolive MDM
Master data management in the point of sale domain.
- Creation of a POS reference address database.
- Consolidation of data from various sources.
- Setting up the process of keeping the database up to date.
- Creation of consolidated reporting on sales and field visits from various sources.
initial situation
Colgate-Palmolive in Russia needed to create a reference database of points of sales to use it in consolidated reporting, as well as to optimize the work of field employees. The complexity of the project was also in the fact that the database has has grown very large, and there are practically no resources for manual analysis of POS. Therefore, the main part of the AP had to be dismantled automatically.
the project´s goal
- Reference database of POS creation.
- Monitoring changes in the address base and keeping it up to date.
- Consolidation of reports from different sources into a single reporting.
what was done
- Integrations were set up and automatic transfer of address database data from different sources to a single data warehouse was organized.
- Mechanisms for automatic deduplication of POS from various sources was created.
- Interfaces for the work of operators were configured.
result of the project
As part of the project, an MDM system was created that allows deduplication and data clean-up both manually and automatically.
Automatic binding algorithms reduced the address base volume by 4 times,
And the system itself is so simple that manual analysis is carried out by field staff.
Automatic binding algorithms reduced the address base volume by 4 times,
And the system itself is so simple that manual analysis is carried out by field staff.
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